Amazon launches connected medical device brand focused on diabetes, cardiovascular disease

Amazon’s latest move into the healthcare arena will be focused on helping consumers manage their diabetes or cardiovascular conditions, according to an announcement from Arcadia Group, a brand consultancy firm partnered with the online retail giant.

The two companies have launched a new exclusive line of consumer-use medical devices, called the Choice brand, that has a clear focus on the digital. The plan is to kick off the brand with blood glucose and blood pressure monitors (which appear to already be available on Amazon) alongside accompanying apps. The apps have the ability...