Healthcare DIVE January 8, 2024
The new program surfaces eligible benefits for weight management, diabetes and other cardiometabolic conditions when users search Amazon for related devices, like a glucose monitor.
Dive Brief:
- Amazon has launched a new program to connect consumers with chronic condition management services in the e-commerce giant’s latest healthcare initiative.
- The program, which went live Monday, surfaces eligible benefits for weight management, diabetes and other cardiometabolic conditions when users search Amazon for related devices, like a glucose monitor or blood pressure cuff.
- Amazon’s first partner for the marketplace, which it’s calling “health condition programs,” is chronic condition management company Omada Health. Amazon does plan to add more digital health companies and benefits to the site, but a spokesperson declined to share...
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