VentureBeat September 24, 2020
Khari Johnson

Today, Amazon rolled out more than a dozen new devices and services, including more dynamic ways to speak with Alexa and a cloud gaming service named Luna. The highly-produced showcase has been held every September for a few years now, and as the biggest Alexa event of the year, it tends to make Amazon’s ambitions clear. Last year a major theme was that Amazon wants you to use its recommendation engines, and this year the message couldn’t be clearer: Amazon is in the business of selling surveillance-as-a-service.

Each of these features and products, from live video of your car’s interior to home surveillance is designed to lead down a rabbit hole to a paid service. For example, Alexa Guard, which...

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