Amazon expands healthcare reach with Omada partnership
Becker's Healthcare January 8, 2024
Amazon Health is partnering with Omada, a virtual-first healthcare provider focused on treating and preventing chronic conditions including diabetes and hypertension.
Omada and Amazon are launching the Health Condition Programs, which will promote Omada’s cardiometabolic programs with the goal of encouraging more consumers to enroll through their employer sponsored or individual health plans.
Nearly 25% of employees report they are unaware of all benefits available to them through their health plan, according to an Omada press release, and the partnership between Amazon and Omada aims to increase awareness of the diabetes prevention, diabetes and hypertension services.
Through the partnership, Amazon can identify people who search for diabetes, diabetes prevention and hypertension products and promote a pathway for those consumers to...