Insider Intelligence September 19, 2023
The news: Amazon is considering launching standalone healthcare and grocery subscriptions as it looks to attract younger and low-income customers to its Prime membership service, per Insider.
- The retailer is also exploring adding primary care services via One Medical to the existing suite of Prime benefits.
- The new subscriptions could be rolled out as early as the end of the year.
Searching for growth: Adding membership options could be the boost that Amazon Prime needs as user growth slows to single digits.
- The number of Prime users will grow just 3.9% this year and slow to 1.8% by 2026, according to our forecast.
- While that’s mostly because Prime is approaching saturation in the US—roughly...