Insider Intelligence September 19, 2023
By Rachel Wolff

The news: Amazon is considering launching standalone healthcare and grocery subscriptions as it looks to attract younger and low-income customers to its Prime membership service, per Insider.

  • The retailer is also exploring adding primary care services via One Medical to the existing suite of Prime benefits.
  • The new subscriptions could be rolled out as early as the end of the year.

Searching for growth: Adding membership options could be the boost that Amazon Prime needs as user growth slows to single digits.

  • The number of Prime users will grow just 3.9% this year and slow to 1.8% by 2026, according to our forecast.
  • While that’s mostly because Prime is approaching saturation in the US—roughly...

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