CNBC June 7, 2024
Key Points
– The FCC’s Cyber Trust Mark program — which does not have an official launch date yet — is intended to protect personal smart devices and has commitments from Amazon, Best Buy and Google.
– A ‘U.S. Cyber Trust Mark’ shield logo emblazoned with a QR code will allow consumers to scan and receive detailed, up-to-date security information about smart devices, including doorbell cameras, voice-activated speakers, baby monitors, TVs, kitchen appliances, thermostats and fitness trackers.
– The program is voluntary, and excludes smartphones, personal computers, routers, cars and internet-connected medical devices.
Consumers have become accustomed to all sorts of labels and seals of approval on products in the shopping process, from the Energy Star to sustainability standards. Next...
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