PYMNTS.com January 22, 2026
Amazon and Walmart are centering strategies on consumer time, money and friction, making speed, convenience and personalization mandatory.
Amazon is embedding AI, healthcare, payments and quick delivery into daily life, while Walmart expands its marketplace and tech capabilities beyond traditional retail.
Economic pressure is forcing retailers to redesign leadership, operations and ecosystems to respond faster to changing consumer needs.
The modern storefront is no longer a place; it’s a moment. Major retail leaders haven’t waited for shoppers to come knocking on their brick-and-mortar doors for over a decade, and as the headlines this week from Amazon and Walmart reveal, the lines between commerce and daily life are increasingly being blurred and made porous.
What once counted as “value-added” is now...
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