Forbes February 28, 2025
At an event in New York City this week, Amazon launched the next generation of its Alexa assistant — the Alexa+ — which has been rearchitected to run agentic generative AI models. Company leaders including CEO Andy Jassy and senior vice president Panos Panay led the discussion, describing how the company’s journey with AI has led it to build a new version of Alexa based on generative AI and more natural user interfaces. Alexa already exists in many platforms, ranging from smart home speakers and smartphones to automobiles and TVs. Alexa’s strength has always been in smart-home applications, especially...
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