CNBC January 29, 2024
Evelyn Cheng

Key Points

– Alibaba-backed augmented reality glasses company Xreal said it received $60 million in new funding, giving the company a valuation of more than $1 billion.

– Augmented reality (AR) technology allows digital images to be imposed over the real world.

– Xreal’s latest AR glasses model, the Air 2 Ultra, is set to start shipping in March and is available for pre-order at $699, a fraction of Apple’s price tag of around $3,500 for the Vision Pro.

BEIJING — Alibaba-backed augmented reality glasses company Xreal said Monday it received $60 million in new funding, giving the company a valuation of more than $1 billion.

That valuation gives the startup unicorn status, the first in the AR glasses industry,...

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