Forbes February 26, 2025
Prakhar Khanna

Amazon announced its long-awaited generative AI-powered Alexa Plus today, and it’s one of the biggest updates in the history of voice assistants. It can generate responses instead of simply repeating pre-programmed phrases. Alexa Plus can also book you Uber rides, tickets to your favorite shows, and offer help with cuisines in a conversational manner. But it’s not supported by all Echo products.

The enhanced Amazon virtual...

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