Pharmaceutical Executive July 16, 2024
EVERSANA’s senior vice president of innovation discusses how the technology has been implemented in various areas of the pharmaceutical industry.
Over the past year, AI-powered technology has become more and more commonplace across the pharmaceutical industry. Abid Rahman, senior vice president of innovation at EVERSANA, spoke with Pharmaceutical Executive about some of the various sectors where the technology has been introduced and how it has worked out.
Pharmaceutical Executive: How is AI being utilized for product launches?
Abid Rahman: Use cases for AI continue to evolve, but there are many ways this technology is currently being used for product launches in pharma.
First, AI leverages historical data and market trends to forecast a product’s potential success. By analyzing real-world and claims...
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