Pharmaceutical Executive August 24, 2022
The two technologies are helping HCPs spread information and collect data in new ways.
More industries are prioritizing social media as they recognize its significance for appealing to consumers. Healthcare and life sciences are no exception. For healthcare professionals (HCPs), social media is now a driving force for disseminating information, advocating for change, and connecting with patient communities and peers.
According to a survey of more than 4,000 physicians, nine out of 10 physicians use social media for personal reasons, while two-thirds use it for professional reasons—a number that is growing higher every day.1 One UK study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019.2 And, according to Sermo’s May 2022 Physician Impact...
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