Forbes March 25, 2025
My, how things change. In 2019, I interviewed Cindy Goss, Founder/Principal of Propel Business Solutions, Inc., a Southern California-based branding and marketing firm, about the dangers of Surveillance Capitalism. If you’re unfamiliar with the term, it originates from a book by the same name by Harvard professor Shoshana Zuboff.
An experienced marketer who groks data’s value in the digital age, Goss and I first teamed up to make sense of so many growing number of business models built around monetizing attention and tracking online behaviors. While we both saw value in leveraging the Attention Economy, we were alarmed by unprecedented data extraction, specifically how big tech companies like Google and Facebook commodify user activity, often without informed users’ consent.
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