PYMNTS.com December 24, 2024
The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation.
As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered personalization to a greater emphasis on sustainability, D2C retailers are adjusting to the changing expectations of today’s shoppers.
AI-Driven Personalization
AI plays a role in how D2C brands connect with their customers. In 2024, there has been a rise in personalized shopping experiences.
“Rapid digitalization paved the way for new business models like marketplaces, direct-to-consumer and social commerce,” Michelle Evans, global lead of retail and digital consumer insights at Euromonitor International, told the National Retail Federation.
AI algorithms now process large amounts of consumer data, allowing brands to offer tailored...
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