Forbes December 29, 2024
Ian Shepherd

As artificial intelligence reshapes the technological landscape, a new paradigm is emerging in content creation: the hybrid workflow. This approach combines AI efficiency with human creativity, and it’s rapidly becoming the standard for how modern content creators work. At the forefront of this transformation are tools like Opus Clip, whose use cases offer valuable insights into how AI is augmenting rather than replacing human creativity.

“Where we really see ourselves more than anything else, is an efficiency tool,” explains Conor Eliot of Opus Clip. “We’re not trying to replace any aspect of the human creative process. We’re just trying to make life a lot easier for people to take care of the boring stuff, so that they can go out...

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