Forbes November 25, 2025
For two decades, the branded pharma website has been treated as the centerpiece of digital engagement. It has been the polished ‘front door’, where brands prepared to tell their story and hoped clinicians and patients would arrive to listen. Websites still get foot traffic, but they’ve become houses people notice as they pass by, not doors where they open, enter, and spend their precious time.
Traffic still flows, but engagement is collapsing. Not because content teams aren’t working hard enough, and not because brand managers aren’t investing. The truth is more fundamental: the world no longer interacts with information in the way that pharma websites expect them to.
A System Built for Reading in a World That Asks Questions
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