McKnight’s Senior Living December 18, 2025
Artificial intelligence is rapidly transforming how consumers search for and evaluate senior living options. Headlines announcing AI-driven “pivots” within online referral platforms suggest a future where automated matching tools dominate senior living discovery. But the truth is more complex — and far more consequential for the families we serve.
AI is beginning to influence search behavior, yet senior living decisions remain inherently human. As leaders in this field, we must ensure that technology strengthens guidance rather than replaces it. At Assisted Living Locators, we anticipated this shift early and built an AI-ready digital infrastructure that supports — not overshadows — the personal connection families depend on.
Although AI-generated search currently accounts for a small share of traffic among adults seeking...
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