Forbes May 14, 2025
Igor Epshteyn is the CEO and President of Coherent Solutions.
Does your fitness app help users quiet self-doubt and build habits that turn fear into confidence?
During my fitness journey, I’ve experimented with various platforms and apps. Some offered comprehensive health management, while others focused on nutrition and habit tracking.
These tools taught me more than just how to make progress in fitness. As the leader of a technology company that’s built multiple fitness apps and AI-driven tools, I’ve seen firsthand what works and what doesn’t for users in the age of AI.
Innovations start when providers understand what users genuinely expect and design AI tools to exceed their expectations. Testing fitness routines, I was thinking like a provider, and...
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