Knowledge@Wharton January 7, 2025
Angie Basiouny

Wharton’s Lynn Wu predicts that the runaway growth of artificial intelligence will hit some roadblocks in 2025, including cost and data limitation.

One of the biggest business headlines of 2024 was the surging growth of generative artificial intelligence across industries and sectors.

The numbers tell the story: A recent Wharton study found that only 37% of large firms used AI weekly in 2023, but that increased to 72% in 2024. Lynn Wu, a Wharton professor of operations, information and decisions, expects that upward trend will continue in 2025.

“I think this is very individual, for people and also for firms, to figure out what the best use case is going to be for you, specifically. That’s is going to be...

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