VentureBeat March 27, 2024
In a sign of the growing influence of artificial intelligence in the business world, a new report from HubSpot found that AI is rapidly reshaping how startups approach their go-to-market strategies and fueling growth for early stage companies.
The report, based on a survey of over 1,000 startup founders worldwide, found that 86 percent of respondents said AI has had a positive impact on their go-to-market plans. Nearly 60 percent said AI tools have helped them reach more qualified sales prospects.
“Everyone’s embraced AI at different speeds,” said Ashley Groves, founder of the fintech startup Deaglo, who was interviewed for the report. “We’ve created a safe space for people to try it out. When they see the value for themselves,...
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