Forbes November 1, 2024
Tor Constantino, MBA

The AI ecosphere is abuzz this morning following OpenAI’s announcement on Thursday of its new search feature, which will be directly integrated into its ChatGPT interface for paid users — at least initially.

This matters because OpenAI’s search model will rely largely on licensing content from its media partners, which other AI search models have not done — and landed in court. Perhaps even more importantly, given ChatGPT’s first-mover advantage within the generative AI space this move into internet search could be a serious threat to a business model that Google virtually invented decades ago.

The company posted the news to its 3.7 million followers on X — formerly known as Twitter — generating nearly 2 million views within hours.

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