Forbes November 17, 2024
French lawyer and entrepreneur Marie Potel-Saville, whom I met at Lisbon’s Web Summit, has a mission: to root out dark patterns in the digital world.
Her company, Fair Patterns, has developed a range of solutions to identify these manipulative designs, auditing digital platforms to protect users and guide companies toward more ethical practices. These design tricks, found on countless websites and apps, subtly—or sometimes not so subtly—mislead users into actions they might not choose otherwise.
Remember that time you were tricked into accepting an “unmissable opportunity” and signed up for a subscription you did not really need, just to discover you had to go through a lengthy and messy process to cancel it? Or when you tried to close the...
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