Forbes October 29, 2024
Ron Schmelzer

As AI makes its way into every corner of our lives, one place we will no doubt be most aware of its impact is in the experiences we have with companies, products, and services. AI systems are seeing widespread implementation from AI chatbots for customer interaction to hyperpersonalized recommendations of organizational offerings. But even moreso, we’re seeing AI changing the very nature of the way people interact with the products and services they buy and use on a daily basis.

Hyperpersonalizing the Customer Experience

The concept of “hyperpersonalization” is the idea that we can use data to narrowly customize and tailor a specific offering to each individual user. Using this approach, companies and government agencies no longer would need to...

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Topics: AI (Artificial Intelligence), Technology
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