Forbes April 2, 2025
I remember 1996 like it was yesterday. Banner ads were booming, and AltaVista was the coolest search engine around. The internet was flipping business models upside down, unlocking opportunities no one had imagined. Fast forward to today, and we’re at another pivotal moment—perhaps the most significant shift since the dawn of search itself.
Google’s dominance in search is no longer guaranteed. More and more users are bypassing traditional search engines in favor of AI-driven platforms like ChatGPT and Perplexity. In 2023, 13 million U.S. adults already used generative AI as their primary search tool. By 2027, that number is projected to skyrocket to over 90 million. And it’s not just niche users—68% of adults now turn to AI for answering questions. This isn’t a...
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