Forbes April 3, 2025
Paul Petrick

In today’s global marketplace, consumers expect personalized, locally relevant content that resonates with their culture and language. Businesses that fail to meet this demand risk losing engagement, trust and, ultimately, market share. As companies expand across borders, localization has become a critical driver of business success, not just a competitive advantage but a necessity.

At the same time, video has emerged as the dominant medium for communication, marketing and storytelling. Whether through short-form social content, corporate messaging or live-streamed events, video is now the preferred way for brands to connect with audiences. This shift makes video localization the next frontier in global business communication.

AI is playing a transformative role in video localization. It’s not only impacting the scale at...

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