Forbes January 27, 2025
AI-powered assistants are firmly embedded in B2B technologies and workflows, engaging prospects and customers in conversations across channels and automating back-end tasks to improve marketing and sales productivity. They’ve facilitated and learned from billions of interactions with prospects, customers, and go-to-market teams. Now they’re smarter, capable of functioning at a higher level, and gaining autonomy as adoption increases and agentic AI capabilities evolve.
While most AI “agents” on the market now are not truly agentic, today’s AI assistants are rapidly evolving into tomorrow’s agents, with increasing levels of autonomy and adaptability. Specialized AI agents will further enhance digital experiences and support the work of human teams across functions. Within three years, agentic AI will impact every area of the business...
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