Forbes September 18, 2024
Consumers, get ready. You’re about to get targeted, personalized, and marketed to like never before. Salesforce and Hubspot, two of the biggest marketing and customer intelligence platforms on the planet are all-in on agents, and their goal is to make selling to all of us easier, faster, and better while using less human work and energy than ever before.
“Agents are the new apps,” HubSpot CTO and co-founder Dharmesh Shah said today at the company’s INBOUND conference in Boston.
“Wave three of AI is here,” Salesforce senior VP Adam Evans told me last week in preparation for the company’s annual Dreamforce conference in San Francisco. “And it’s agents.”
So two of the biggest customer engagement platforms on the planet are...
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