HealthLeaders Media November 2, 2023
At issue is a 2022 bulletin that prohibits HIPAA-covered entities from using technology that captures the IP address of people visiting public-facing websites.
KEY TAKEAWAYS
– Federal officials say data tracking technologies that collect IP addresses violates HIPAA guidelines by exposing protected health information to potential misuse.
– The AHA and others argue that these technologies enable providers to “share healthcare information with the communities they serve, analyze their own websites to enhance accessibility, and improve public health.”
– They further argue that critical tools like analytics software, video technologies, translation or accessibility services, and digital maps would be rendered ineffective.
Healthcare organizations are pushing back against a federal rule restricting hospitals from using tracking technology to collect data from...