McKnight's December 1, 2025
For decades, long-term care and senior living were built around a familiar consumer profile: individuals in their late 70s and 80s moving because of health changes or loss of a spouse. Those needs remain, but the next generation of older adults is reshaping what senior care must become.
These older adults are not simply a larger version of their parents’ cohort. They bring new expectations for autonomy, personalization and purpose; and they also bring more varied and earlier-onset cognitive changes that won’t fit neatly into traditional care silos. For operators, developers and investors, these shifts represent both urgency and opportunity, and they spotlight three truths that must be addressed.
Truth #1: Aging is more active, self-directed, and personalized.
Older...
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