Home Health Care News July 20, 2021
Aging in place — which includes daily essential activities, health and safety awareness, care coordination, transition support and home-based care — is a $151 billion market.
That’s according to a new report from The Holding Co. and Pivotal Ventures.
“The [market growth] is driven from older adults themselves,” Jocelyn Ling Malan, business design partner at The Holding Co., told Home Health Care News. “It’s a huge space because people are looking to thrive in their older years. They’re looking for different solutions, products or services to help them live their best chapter.”
The report examines and sizes the overall care economy, which The Holding Co. and Pivotal Ventures estimates to be a $648 billion market. This includes child care, household...
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