Healthcare Innovation May 9, 2019
The Attain by Aetna app is now live and will be initially open to 250,000 to 350,000 Aetna members
Back in January, consumer tech giant Apple and health insurer Aetna, now a CVS Health company, announced the launch of an app, called Attain, that will provide the payer’s members personalized goals, track their daily activity levels, recommend healthy actions, and ultimately reward them for taking these actions to improve their well-being. Reward opportunities include the ability for eligible users to earn their Apple Watch through their participation in the program.
As of this week, the app is now live as executives from both companies look to build on a three-year partnership that began as a subsidy program for the Apple...