HealthLeaders Media April 7, 2022
Medicare Advantage plans collaborate with companionship companies to meet non-medical needs and collect data that grows member trust and revenue.
KEY TAKEAWAYS
– Aetna’s new partnership has realized decreased loneliness for 86% of its Florida members, with comparable results in new markets.
– Through personalized care and enhanced data collection, companionship companies and payers can gain deeper insight into member need to direct future services.
– Such partnerships help expand the lead Medicare Advantage plans have over traditional Medicare as supplemental benefits and social determinants of health (SDOH) gain importance.
Let the word “lonely” sink in for a minute—really sink in.
We’ve all felt its sting, even in the middle of a crowded room or in a loving home where...
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