Healthcare DIVE May 8, 2019
Dive Brief:
Aetna’s app for the Apple Watch is now live, with about 250,000 and 300,000 downloads available during the initial rollout. Employers can choose to buy the app as a plan benefit or Aetna members can join directly by downloading the app and logging in with their Aetna ID at no additional cost.
First announced in January of this year, the Aetna-Apple collaboration combines wearable and claims data to allow users to set activity goals and milestones while earning rewards for healthy behavior. For example, the app will tell customers who opt-in to refill prescriptions when they’re running out, get their annual wellness checkup, remind them to get vaccinated and inform them of lower-cost...