Lexology October 31, 2025
McDermott Will & Schulte LLP

The Advanced Medical Technology Association (AdvaMed) announced its updated Code of Ethics on Interactions with US Health Care Professionals on October 6, 2025. The medical technology industry has relied on the AdvaMed code for decades to assist in navigating complex rules concerning compliance. This version builds upon the June 2023 version and extends guidance for data-driven technologies and issues such as cybersecurity and ethical data management. AdvaMed recognized in its announcement that, as medical technology companies increasingly rely on data to improve patient outcomes, regulators and stakeholders are demanding stronger safeguards. AdvaMed stated that its 2025 revisions aim to ensure companies manage data transparently and in line with global best practices. The 2025 code will take effect on November 1,...

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