Silicon Republic March 27, 2024
Adobe is making a fresh push to boost its offerings with generative AI, but the company recently had a share price drop after a weak quarterly forecast.
Adobe has revealed new generative AI features to improve customer experience management services.
The company said its new products will bring data, content and customer journeys together to help enterprises enhance their services. Adobe said its upcoming GenStudio will help marketing teams to quickly plan, manage and measure their on-brand content.
The company also revealed a new AI assistant that aims to provide a “simple conversational interface” that can answer technical questions, automate tasks and simulate outcomes.
“Generative AI enables a fundamental shift in the relationship between brands and their customers, creating a...
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