VentureBeat September 13, 2023
Michael Nuñez

Adobe, the software giant behind Photoshop, Illustrator, Premiere Pro and other popular creative tools, announced today it is charting a radical new course in creative software, integrating artificial intelligence across its Creative Cloud applications, a sign of the company’s faith in its liability protections for enterprises.

Central to the update is the official integration of Adobe Firefly, the company’s new AI engine, directly into Creative Cloud software. Firefly uses generative AI to allow users to create or modify images, graphics, and other media through simple text prompts. For example, a Photoshop user can now add or remove objects from an image by describing the changes in words.

The release marks the transition of Firefly and several other AI features such...

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Topics: AI (Artificial Intelligence), Cloud, Technology
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