Adobe brings generative AI and real-time personalization to AWS: Here’s what’s next

VentureBeat December 9, 2024
Michael Nuñez

Adobe is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.

The deal, announced last week at Amazon Web Services’ re:Invent conference, carries broader implications for the $500 billion cloud computing market than initially disclosed, Adobe leadership told VentureBeat.

The partnership emerges at a critical moment for digital commerce, as companies scramble to personalize customer experiences across an increasingly fragmented digital landscape. Recent data underscores this urgency: this year’s Cyber Monday saw mobile devices account for 57% of online sales, a dramatic increase from 33% five years ago, highlighting the rapidly evolving nature of consumer behavior.

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