Advisory Board August 25, 2025
Amid shifting patient demand and other challenges, more health systems are expanding their urgent care footprint through acquisitions and joint ventures. However, industry experts say that oversaturation in certain markets may slow growth opportunities and push systems to reevaluate their investments.
More hospitals expand into urgent care
According to Modern Healthcare, health systems are increasingly seeing urgent care centers as potential entry points to increase patient volumes for their broader organizations, especially as they face competition from retail clinics, telehealth services, and others.
“The original strategy for the churn-and-burn is dying out because the value of the reimbursement rate just isn’t there,” said Rick Murdock, VP of strategic planning, network development, and physician alignment at HonorHealth. “The way a health...
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