HealthTech November 27, 2024
Integrated health systems that provide care and insurance coverage are pursuing solutions to better blend both sides, looking to lower costs and improve services.
A year ago, Sentara Health rebranded itself and launched One Sentara, an initiative to better unite its healthcare and health plan businesses to deliver a more cohesive customer experience.
Technology plays a pivotal role. Sentara’s IT team has migrated most data center workloads to Microsoft Azure and is integrating disparate patient care and health plan data into an enterprise data platform (EDP) that provides the organization a 360-degree view of customers.
That allows the Hampton Roads, Va.-based health system to personalize customer service in its call center and deploy predictive analytics to support early intervention strategies....