MedCity News January 12, 2022
Abbott wants to leap into the world of consumer wearables to track various health signals for better health for consumers and better growth of its business. Will it win hearts and minds?
Rarely do medtech companies have the name recognition that businesses with a closer connection to consumers do. Johnson & Johnson’s name is ubiquitous less for its pure medtech devices than consumer staples like Q-tips, Band-Aids and Tylenol.
Meanwhile, the pandemic has catapulted big names in the world of Pharma — Pfizer — absolutely unknowns like Moderna — and moderately known — BioNtech — into the mainstream consciousness because consumers had to become aware of and, in most cases, feel the prick of their life-saving vaccines.
Lake Forest, Illinois-based...
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