Hospice News December 8, 2025
Upon the 25th anniversary of its founding, the senior services company A Place for Mom is undergoing a rebrand and redesigning its marketing strategy.
The company’s name is not changing as part of the rebrand. Rather, A Place for Mom has a new logo and visual identity and has developed a data-driven, tech-enabled approach to marketing that leverages AI, social media and video content. This is coupled with efforts to further establish the company as a thought leader in the senior care space.
A key element of the new marketing strategy is a renewed focus on the state of family caregiving, according to Lindsey Schwartz, vice president of brand marketing and consumer strategy at A Place for Mom.
Families’ stories...
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