Forbes December 1, 2025
In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students. The authors of the study applied a psychological theory of behavior that was developed in the 1970’s, called social learning theory, and used this theory to analyze YouTube videos from 88 social media influencers (SMIs) with over 5,000 subscribers. According to the results, distinct communication strategies emerged that were linked to increased user commenting behavior, and the authors argued that these communication strategies explain the impact of SMI’s on college students and provide insights for mental health advocacy on social media.
YouTube And Mental Health Promotion
According to a 2025...
Today's Sponsors
Today's Sponsor