CNBC August 17, 2024
Trevor Laurence Jockims

Key Points

– Elon Musk’s Neuralink is the most famous example of how technology is being embedded with the human mind, but many consumer tech products not covered by medical regulation are also capturing brain waves, and the biggest tech companies in the market including Apple have filed patents for brain-sensing applications.

– Colorado recently became the first state in the U.S. to pass a privacy act that includes neural data among “sensitive data” that is protected by law.

– A wave of similar privacy bills may be needed as the number consumer tech products focused on brain activity, from sleep to focus and meditation, expand exponentially, with few safeguards in place.

The question “What is a thought?” is no...

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