TechTarget May 7, 2024
Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, talking androids dreamt up by Asimov – for the time being, at least – generative AI (GenAI) still represents a massive shift in the status quo.
As a seasoned marketing strategist who’s been working closely with generative AI technology for the past year, I’ve witnessed TechTarget’s journey from experimenting with GenAI to achieving real business results. In this post, I’ll share our experience and the best practices we’ve learned along the way.
How TechTarget’s Content Marketing team is using GenAI
To ascertain the right fit for our AI tech stack...
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