Fierce Healthcare October 27, 2021
Anthem Blue Cross Blue Shield will team up with Kroger to launch co-branded Medicare Advantage plans that aim to address members’ social needs.
Eligible members in these plans will receive stipends to purchase healthy food as well as health and wellness items at Kroger stores. Health Groceries Cards will offer up to $100 per month for food, and members will receive a quarterly allowance to purchase over-the-counter health items.
In addition, Kroger’s 2,200 pharmacies are now in Anthem’s preferred network, which should help further reduce out-of-pocket costs, the insurer said.
These plans will be available in select counties in four states for 2022: Ohio, Kentucky, Georgia and Virginia. Though, these markets are “just the beginning” for the program, Elena McFann,...
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