A few unfiltered thoughts on Flo, the $1 billion period-tracking app

The hottest news in digital health this week? Of all things, a period and pregnancy tracking app.

Flo announced a $1 billion valuation on Tuesday, creating an uproar across our industry and plenty of commentary from insiders. The company also said it raised $200 million to fuel its growth efforts, led by the growth equity investment firm General Atlantic.

The news is important for a few reasons: It’s one of the few companies in women’s health that has made it to the growth stages in tact (Maven Clinic is the other that is perceived by investors as a big success story). And the market has been...

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