Forbes August 15, 2024
Chase Feiger, M.D.

Consumerization is transforming the medical landscape, much like how Netflix (NASDAQ: NFLX) revolutionized video rentals, DoorDash (NASDAQ: DASH) redefined food delivery, and Uber (NYSE: UBER) reshaped transportation. This shift is making healthcare services more accessible, convenient, and user-friendly. While the consumerization of healthcare has simplified access to care for lifestyle conditions like acne and hair loss through platforms like Amazon (NASDAQ: AMZN) and GoodRx (NASDAQ: GDRX), its impact on more serious conditions, such as cancer, has only recently begun to emerge.

Colorectal cancer, the second leading cause of cancer death in the U.S., is a prime example. Despite its high treatability when detected early, 60 million Americans who meet the U.S. Preventive Services Task Force clinical guideline for colorectal cancer...

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Topics: Patient / Consumer, Physician, Provider
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