Forbes November 7, 2019
Lee Shapiro

As an investor, people often ask me about the most important element I look for when evaluating a health care business. My answer is simple: I want to invest in companies that provide value to consumers and create an experience that people love using. In my view, companies that take a consumer-first approach while also benefiting other important members of the health care ecosystem (i.e., physicians, the broader health care team and whoever is ultimately paying for care) are the most successful.

Despite the simple answer, the process of getting there is nuanced. In health care today, very few organizations have mastered this model. I’ve seen that many health care professionals often feel overburdened, while administrative costs rise and consumers...