Becker's Healthcare September 19, 2025
As health systems continue to discipline employees for inflammatory social media posts, chief marketing officers told Becker’s it’s a constant struggle to inform and police staff about their online activities.
Over the past few years, health systems have fired employees or put out public statements after staffers’ controversial takes on platforms like X and Instagram. Marketing leaders continually refine their social media policies and tweak their crisis communications strategies in the event an employee posts something that doesn’t align with the organizations’ values.
“This will be a constant evolution because it just changes all the time and people have so much power in the palm of their hand with their smartphones,” said Timothy Brown, chief communications and marketing officer of...
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