Forbes September 10, 2018
I’ve written extensively about the need for individuality in healthcare, as the industry responds to shifting demographics and a move toward value-based care. Earlier this year I had a conversation with a woman who puts a face on why individuality is so important.
Kayla Redig was diagnosed with breast cancer at age 24. Actually, let me be more precise. She diagnosed herself, then had to fight to get someone to make her care and treatment a priority.
She found a lump while doing precisely what doctors tell women to do: self-exams. She told her doctor, who said it wasn’t an urgent matter: “You’re too young to have breast cancer.” Redig ignored her, went to the office anyway and demanded to...
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